How to Get People to Buy Something Online
If your goal is to get people to buy something from you online, then there is one thing that deserves your primary attention – your offer. What are you offering and who are you offering it to? Dean...
View ArticleRealizing the Social Graph (and world peace)
I hate to be the one who throws cold water over the warm and fuzzy dreams that some, like Jeff Jarvis, have about structuring online relationships. I regularly have lofty dreams too. One recurring...
View ArticleBeing Brief
It is important to be brief when communicating with an online audience. Here are a few posts from this blog that discussed about the subject: Brevity Keep it Short Stupid (KISS) How to Write for the...
View ArticleRight Message, Wrong Audience
The most basic tenet of public speaking is “know your audience.” If Charles Darwin was alive today and shared his insights about evolution with a Pentecostal congregation in Alaska, he probably...
View ArticleMarketing to Different Personality Types
Last year I assisted a friend with some copy for a sponsorship letter. Because I don’t have any formal fund-raising experience, I did a little research before committing anything to the page. I’m glad...
View ArticleMessage in a Bottle
WHEN I WAS YOUNGER, I worked as a mail carrier for the US Postal Service in Ossining, New York, home to Sing Sing prison and other not so infamous and more beautiful spots. It was an enviable job on a...
View ArticleThe Twitter Effect (Remix)
Twitter has taken the world by storm. Our new tendency to create and consume content in continuous streams of small chunks is culturally significant. The internet is becoming the cliff notes of...
View ArticleWatch Your Tone Online
My dog is really smart. But she can’t read. No dog can. But dogs don’t have to read to understand your communication. If you use a happy, endearing tone of voice and say “Bad dog. You’re a bad dog,...
View ArticleToo Long. Did Not Listen.
Our attention spans are getting shorter. We don’t have the time or the inclination to read lengthy emails, paragraphs of web content or 1,500 word blog posts. Even 140 characters can be a bit much to...
View ArticleSocial Media and The Soft Sell
YEARS AGO, in an advanced public speaking course, my professor discussed the effectiveness of the whisper. Often, we make the mistake thinking that the louder we are the more our audience will pay...
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